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iGaming Agents

A team of AI specialists for your iGaming operation

Each agent is specialised in one part of casino and sportsbook work, from the lobby and promotions to search and budgets, and works in the systems you already run.

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The A-Team

A specialist for each part of your iGaming operation

Your team asks and approves, and the Chief of Staff assigns the work to the right specialist agent. They work alongside your team, so you get far more done.

Human operator

You · Head of Casino

Coordinator

Chief of Staff

Takes requests in plain English, splits them into tasks and assigns each one to the right specialist. It never makes changes itself.

  • Casino Manager

    Keeps your games and casino lobby up to date.

  • CRM Manager

    Prepares promotions, banners and player offers.

  • VIP Manager

    Manages VIP tiers and loyalty rewards, with clear rules.

  • Finance Manager

    Tracks budgets and revenue goals, and flags overspend.

  • Copywriter

    Writes and translates site copy in your tone of voice.

  • SEO Specialist

    Writes page titles for search, within advertising rules.

  • Site Manager

    Keeps your site’s structure and menus in order.

  • Bespoke Agents

    Built for you: a specialist for a role you define with us.

    See how we build them

How it works

Plugs into the operation you already run

Your team asks, the Chief of Staff assigns it, specialists work in parallel, and your website updates.

  1. 1

    Your team asks

    “Create a Halloween theme for the lobby.”

  2. 2

    The Chief of Staff assigns it

    One task for each specialist.

  3. 3

    Specialists work in parallel

    Casino Manager, CRM Manager and Copywriter.

  4. 4

    Your website updates

    A new lobby row, banners and copy.

Your rules

Guardrails you set, on every agent

You decide what each agent may touch and how far it may go.

Explore the guardrails
  • Only the access you give it. Each agent works only on the parts of your systems you choose.
  • Guardrails against big mistakes. Limits you set stop an agent going too far, such as deleting all your games.
  • Risky changes wait for a person. Past your limit, a change waits for your team. No agent approves its own work.
  • Every action recorded. Who asked, which agent acted and who approved. You can stop any task and undo reversible changes.

An example week

Everyday requests, off your team’s desk

Five ordinary requests from one week, and what came back from each.

MondayAdd this week’s new slots to the lobby.

80new slots in the lobby, each with a description

Casino ManagerCopywriter

TuesdayRewrite the page titles on our promotions pages.

36page titles and descriptions rewritten for search

SEO Specialist

WednesdayPlan a Friday reload offer within this month’s budget.

12,000eligible players in the offer, within budget

CRM ManagerFinance Manager

ThursdayCreate a Halloween theme for the lobby.

24Halloween games in a new lobby row, with banners to match

Casino ManagerCRM ManagerCopywriter

FridayTranslate the new game descriptions.

80game descriptions translated into four languages

Copywriter

Bespoke agents

Built around your business

Need something specific? Tell us the job, and we build an agent for it.

Book a demo

or email [email protected]

  1. 1

    We scope the role with your team

    What it takes on, and what it leaves alone.

  2. 2

    You choose its permissions

    It touches only what you allow.

  3. 3

    It joins the same team

    Same rules, approvals and record as the others.

See the agents running on your operation

We’ll set up a demo around the work your team does every week.

Book a demo